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These days it’s pretty hard to remember life without social media. It’s how we keep up with friends, family, and what’s going on in our communities.
Odds are your PTA is already using at least one social media platform to boost engagement and share information, but is there more you could be doing?
Whether your PTA social media is done to rally support for fundraisers or drive event participation, you’d probably say it’s an invaluable tool for creating meaningful connections and encouraging active involvement.
From sharing news and storytelling to polls and video content, there’s huge potential in using Facebook, Instagram, TikTok, or another channel for your PTA.
With so many different ways to use your PTA’s social presence to inspire your school community toward action and participation, it’s important that you figure out what works best and how to get the most out of it. These tips can help!
If your PTA isn’t using social media at all or not using it on a regular basis, you’re missing out. Social media lets you connect with parents and families, students and teachers by providing a place for:
Incorporating social media into your communications plan is just a starting point. Understanding its power and using it to transform the way your PTA connects with your supporters for more effective and impactful outreach is the endgame.
There are a lot of social platforms out there and it seems like new ones pop up all the time. Which should your PTA be using? Well, the answer can be different for different organizations, and it really all depends on which platform your school community is most active on.
Facebook is a popular platform for PTAs because so many parents are on it. Plus, PTAs can create public or private pages or groups. Instagram is also a popular option because it’s perfect for sharing photos and videos of events, activities, and programs.
The best way to figure out which platform (or platforms!) your PTA should be going all in on is to poll your parents to learn the ones they use most frequently.
There’s no limit to what you can share on your social channels, but no matter what, there are ways you should be using social media to maximize engagement and build a strong community.
Your followers look to social media to keep them informed about the things they need to know, so if you’re not already posting updates and announcements, you’re missing out on keeping them engaged and informed, and they’re missing out on things they want to know about.
Make sure you’re:
When you share stories that are meaningful within your community, you’re building empathy and connection among parents, families, teachers, students, and beyond. It’s a powerful way to bring people together and rally them behind your mission.
Go the extra step and tell your stories through video for an even bigger impact. Look for stories to share that:
Social networks were designed to build community, so it’s super easy to use them for conversation, collaboration, and discussion.
You can:
Conversations aren’t a one-way street and your presence on social media shouldn't be either. Finding ways to engage your audience and make new connections is what it’s all about.
Do that by:
The two biggest things to remember for your PTA social media is to be authentic and consistent. Those are the keys to building trust and credibility.
Your authenticity will come through when your posts are approachable and honest, and you’re sharing real stores. Leading with your human side will help you build deeper connections and a more loyal and supportive community.
Regular posts and responses to comments and questions are the key to consistency. Consider having a content calendar that maps out your posts in alignment with your programming calendar to keep you organized and make posting easier.
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